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	<title>Sod Blog &#187; Ernie Davis</title>
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		<title>Preemptive Corporate Sponsorship</title>
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		<pubDate>Sun, 21 Sep 2008 16:08:00 +0000</pubDate>
		<dc:creator>Nate</dc:creator>
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		<category><![CDATA[Ernie Davis]]></category>
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		<description><![CDATA[Nike has apparently obtained a new form of technology that allows them to sponsor athletes that existed in the bygone days before the footwear mega-giant came into being. It&#8217;s a growth industry. Think about it, there were thousands of athletes in the modern era that never had the luxury of having their own designer shoe. [...]]]></description>
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