Comments on: Preemptive Corporate Sponsorship

By: jigyasa

jigyasa — Sun, 19 Oct 2008 12:58:19 +0000

That is by far the most ridiculous and yet profitable business idea I have ever heard of. The re-branding of historical figures is plain nuts. And I am pretty sure the bank records of the legal heirs and the family members have been dealt with heavily. “Crap” indeed.

By: Taki

Taki — Tue, 14 Oct 2008 03:26:41 +0000

All of you should let companies know your opinion of this type of behavior. Personally I tell every company I get the chance to that their advertising means nothing to me, because I don’t watch it. When I make my purchases I make them with logical decisions. The questions I ask myself are these. How much does it cost? How quickly can I get it? And do I really need it?
I’ve never been one to hang on the latest fad and fashion that was designed to get your previous paycheck out of your hands and into the hands of the promoters, nor to I believe that possessions indicate status or personality. These concepts were developed by psychologists for marketing companies to give them an edge when pushing their products. Once you sit down and learn these concepts the thing that all advertisers fear happens; Advertising quite working on you and becomes a waste of money.
Quite frankly I wish these companies would just establish an easy to find internet presence through search engines and let it be at that! Because all these attention getters they use just gets on my nerves and makes me thing bad of the company. No one likes a pushy corporation.

By: cogbuddy

cogbuddy — Fri, 10 Oct 2008 07:48:14 +0000

I am sure that the families of dead would now reap the fruits of success. They could be out of despair atleast for some chances. I thought that the american market is alone a free market and yet again the firms have made it true this time. Money is always worth and sure that the companies would not lose them by this way.

By: tonygun

tonygun — Mon, 22 Sep 2008 19:54:05 +0000

Well, leave it to a corporate giant like Nike to figure out a way to promote its wares through dead athletes. I just hope the families of these athletes were involved in the process and are reaping something from this form of advertising. Seems kind of weird to me, but hey, this is America where you can make a buck doing just about anything.

By: Froix

Froix — Mon, 22 Sep 2008 14:26:03 +0000

You can’t really blame them with all these drug enhanced sportsmen of today! haha! How much sponsorship money are they paying these dead guys? So I guess famous people’s kids can still live off their parent’s even when they’re dead!

By: Dartz

Dartz — Sun, 21 Sep 2008 23:55:00 +0000

Anachronism FTL eh? Most anachronisms are usually minor or unnoticeable, but that one stuck out the instant I saw the picture.

Either that, or H. G. Wells works for Nike, maybe that’s why they’re so rich, they use time travel to get profits from the past. Maybe that’s how those feral children ran so fast, they wore Nikes.