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6 Little-Known Growth Hacks for Startups

Growth hacking, as much as it relies on dedication to rapid, short-term growth and a degree of technical know-how, is also about creativity. The great startup success stories of companies like Tinder and AirBnB all involve growth tactics that very few people knew about at the time. Your own success will be determined, in part, by your ability to think up unorthodox promotional strategies and, to use the technical term, test the hell out of them! All of the tactics suggested here will provide you with plenty of feedback and an opportunity to leverage huge audiences beyond the reach of your own. Let’s dive in… 1. Contribute and post to third-party platforms like Quora and LinkedIn Click & Tweet! Content marketing has grown increasingly popular over the last few years. And it’s a trend that’s showing no signs abating. The graph below, which showcases the results of …
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What is Growth Hacking?

There are few phrases more misunderstood than growth hacking. Coined by entrepreneur and investor Sean Ellis in 2010, the term refers to a form of marketing that is geared towards the rapid, short-term growth of a young company. The word “hack” is used because the tactics involved will often rely on a mixture of creativity, technical application and a low-budget, “guerilla” approach. Whilst growth hackers will utilize both “tactical” and “sustainable” methods (as shown in the graph above), it’s important to understand that growth hacking is not marketing in the traditional sense. Though there is a degree of similarity and overlap, there are also several key differences. Whereas marketers are concerned with the broad, long-term goals of building and maintaining a company’s customer-base, every decision that a growth hacker makes will be fueled by a desire for growth, whether it’s sustainable or not. Have a look at this interesting infographic from Direct Spark for a visual representation of these distinctions. To illustrate, some specific examples of tactics commonly favored by growth hackers are listed below. Though they may be used by marketers after the initial growth period, they are often unsustainable in the long-term and their application will usually …
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The Twitter Growth Hack

Social proof (good follower count and activity) is key to any growth plan, and Twitter is one of the easier communities to grow and engage followers on. Using variations of the following method, you can find and engage targeted audiences to the tune of 500+ new followers each month. Install the ‘Twitter Follower’ extension for Chrome. (This method can be done without the tool, but using it saves tons of time.) Find curated lists of Twitter accounts in the areas you want to target. These lists should include influencers in your space, and well as potential customers/users. You can also look to follow the followers of your competition, but this can be messy if not done manually, as many of their followers are likely not relevant. Using the Twitter Follower tool, follow all accounts on these pages by hitting the ‘Follow All’ button that should be in the upper right corner of any Twitter page (while logged in). It’s important to only add a few hundred each day – and you can always manually add them for additional targeting. When your ‘following’ count starts to outweigh your follower count by more than 300, you’ll want to unfollow those that haven’t …
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